The group was created by BeautyCon founder and CEO Moj Mahdara and also includes some of the beauty's heavyweights, such as Gwyneth Paltrow (Goop), Huda Kattan and Mona Kattan (Huda Beauty and Wishful), Sharon Cutler (UOMA Beauty), Drew Barrymore (Flower Beauty), Debbie Perelman (Revlon), Bobbi Brown (Evolution_18), Victoria Beckham (Victoria Beckham Beauty), and more.